There’s a version of networking I used to believe in—the kind where you collect LinkedIn connections like Pokémon cards and hope something sticks. This semester completely rewired that thinking. What I learned isn’t just how to network. It’s how to build relationships that actually move your career forward —especially in an industry like marketing where your thinking matters just as much as your output. Part 1: What Actually Changed My Thinking One of the most impactful momen

For a long time, I thought adding value meant doing more. More outputs. More research. More effort. If I was busy, I assumed I was contributing. But during the B2B Marketing Seminar, one idea stood out to me — not directly stated, but consistently implied: Value isn’t about how much you do. It’s about how clearly you can solve a problem and prove it. That realization forced me to pause and ask myself something more uncomfortable: Where do I actually add value right now — and

AI can generate content in seconds—but without strategy, it leads to generic, ineffective marketing. This article breaks down the three biggest mistakes marketers make when using AI and how to fix them.

Most marketing portfolios showcase outputs: screenshots of campaigns, social media posts, product photography, or website designs. While these assets demonstrate creative execution, they rarely explain the thinking behind the work. However, employers and collaborators are not only interested in what was produced —they want to understand: how decisions were made who the work was created for what impact it had Marketing leaders increasingly value professionals who can demonstr

Redefining What It Means to Be Self-Taught The most valuable skills I have weren’t taught; they were pursued. Looking back on my seven years in marketing, I realize that some of my strongest competencies were never taught to me. They were built quietly, late at night, through curiosity and necessity. Growth, for me, did not begin in instruction; it began in pursuit. I had the privilege of this realization during a talk with an alumna, Noribelle, where she discussed her journe

How one talk reshaped the way I think about creativity, technology, and building a meaningful career in digital marketing. Listening to Kay Lane speak honestly felt like a conversation I didn’t realize I needed. What struck me first was her story about having a non-linear career path. She talked about moving from a business start-up background to journalism, then into strategic communications and entrepreneurship. Instead of treating her career like a straight ladder, she tr

How Brands Like Gardenia Turn Simple Products into Emotional Campaigns In digital marketing, not every product comes with an exciting...

In the fast-evolving world of digital marketing, artificial intelligence has become a game-changer. From automated ad targeting to...